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In today’s world, if a company be it a product or a service or even an original equipment manufacturer (OEM) who has nothing to do directly with a customer or end user in terms of brand visibility cannot dare to lose out on the online presence.
In short, there is no existence to a company without online marketing! In its simplest form, the term online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing, online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business-to-business model.
Though online marketing is elaborative, few important areas within the field of online marketing include:
Affiliate Marketing: Affiliate marketing is the easiest form of reaching business associates to promote the company's product or service. The associate receives a commission or some form of reward on every sale, visitor, subscriber, or customer they bring to the company. Most of the companies also encourage white labelling to bring in volumes to products or services they sell.
Display Advertising: Display advertising is another form of promoting through web by the use of web banners or banner ads placed on a third-party website to drive traffic to a company's own website and bring awareness of the product.
Email Marketing: Companies can use email marketing to attract new customers by sending promotional emails directly to customers or giving sops to existing customers with offers on new Products. This is a most effective tool if the company uses it legitimately without spamming the customers or prospects. This will also bring in loyalty to the Customers.
Interactive Advertising: Interactive advertising involves the use of animations and other graphic techniques to create ads, quiz or a game or some entertainment that engage the viewer and invite participation.
Search Engine Marketing: Search Engine Optimization (SEO), Pay Per Click Marketing or Search Engine Marketing are search engine marketing techniques that companies can use to increase their visibility in the search engine page results from search engines like Google, Yahoo, Bing e.t.c.
Viral Marketing: Viral marketing is a technique is which companies encourage customers to pass along information about their products or services. Company websites that let visitors email interactive games or funny video clips to their friends are an example of a viral marketing effort.
We at Leads Force make this very simple and bring in the best value for your presence online.